CNN’s recent primetime special featuring Jill Biden, called “Jill Biden Abroad,” saw low viewership, falling almost 50% short of the network’s usual time slot average.
Although Biden has taken on significant roles and initiatives as the First Lady, including education promotion and support for military families, her latest appearance did not attract many viewers.
Comparatively, other channels such as Fox News and MSNBC had significantly more viewership during the same time slot. CNN’s 9 pm ET hour has seen a decline in viewership, raising concerns about the future of the network.
Low ratings can be worrisome for any network, and CNN has been struggling to attract viewers for some time now, despite their efforts to produce new content and appeal to a broader audience.
While Jill Biden’s performance as First Lady has been notable, her television appearance’s poor ratings could impact CNN’s decisions to produce similar content in the future.
It is also important to note that if President Biden decides to run for re-election in 2024, the ratings of his wife’s TV appearance will likely not be a determining factor.
Instead, his performance as President and the state of the country would take precedence.
Jill Biden has accused the Trump administration of being “isolationists,” but it is uncertain how this statement relates to her low viewership.
Additionally, her recent award ceremony, where she presented an “International Women of Courage Award” to a biological male on International Women’s Day at the White House, has sparked controversy and backlash.
Overall, CNN’s struggle to attract viewers and maintain ratings is a significant issue for the network. It is unclear what steps they will take to address this problem and compete with other news outlets.
However, one thing is clear – the network’s future success depends on its ability to adapt and provide compelling content that resonates with its audience.
